The priority area of People consists of several topics around employment in the rental industry:
- Attracting and retaining employees in the sector
- (Safety) Training
- Employee care, diversity, etc.
Generally speaking, most associations actively promote careers in rental by showcasing the skills required by the industry and the opportunities that are available, working with recruitment agencies, government agencies and other trade bodies, and producing tools for their members, as well as offering accredited training courses and developing apprenticeship schemes.
Training services for people working in rental typically cover safety, technical and product-specific training, as well as training in management and leadership. A variety of discussions, conferences and webinars may also be used to educate rental industry professionals.