The promotion of rental starts with raising awareness of the concept of rental to challenge the culture of ownership, as well as promoting the financial, operational, sustainability and safety benefits of rental to support the growth of the industry.

Rental association promotions may target their members, including rental companies and suppliers, as well as external stakeholders, such as policy-makers, OEMs, equipment users and non-member companies. Associations may also promote their member companies as working at higher and safer standards than other companies in the marketplace.

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